Master The Gram

Build An Engaged Audience On Instagram

Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income.


How to identify your secret sauce and stand out from the crowd on Instagram

Get Ready To Learn:

  • How to define your niche and set yourself apart
  • The foundation for setting up a cohesive Instagram profile that attracts your true fans


Attract your TRUE fans and turn them into loyal followers

Get Ready to Learn:

  • My foolproof system to identify your true fan
  • The proven method to get that true fan to hit follow in mere minutes
  • How to “meet & greet” and build a loyal tribe in an authentic way on Instagram


Create Valuable Content For Your True Fans

Get Ready To Learn:

  • How to determine your magic formula for posts that will get more engagement
  • My must-have social media graphics tools (and no, you don’t need to be a Photoshop whiz)
  • My automation and scheduling must-haves so you can spend less time posting and more time winning + how to use your time wisely/maximize your time
  • A breakdown on hashtags: how and when to use them to get RESULTS


How To Turn Your Instagram Followers Into Subscribers And Buyers

Get Ready To Learn:

  • Strategies to convert followers into subscribers + buyers
  • How to create an irresistible offer that people actually want
  • My top resources for developing effective freebies

BONUS Module 5: Instagram Ads 101

Set up effective Instagram ads that convert

Get Ready To Learn:

  • A play-by-play on setting up your first Instagram ad
  • How to segment and target your customers on Instagram


"I have gotten so much value from completing the modules and applying lessons from this course. As a result of making this investment, I have grown my following quite a bit and have definitely increased awareness of the New Roots brand. Instagram is no longer a mystery to me; I learned a TON."

" I have finished the course! Awesome course. Thanks for the bonus material Nicaila. You have truly been a blessing. I would recommend this course to anyone ... and will do so. Thanks to you and your course I am well on my way to reaching my original 6 month goal of 1k followers in record time. Last I checked I have over 700 followers and I started your course with just 64. All of the best to you! You are a Master Gram-er!"

"Thank you for all the helpful tips Nicaila Matthews!!! Based on my personal social media tracker and tactics I've been practicing I've gained 600+ new followers this month."

Your Instructor

Nicaila Matthews
Nicaila Matthews

You CAN start a business on Instagram and I am here to show you how. Two years ago, armed with my BA from the University of Pennsylvania and MBA from University of Michigan, I thought I knew everything there was to know about marketing and starting a business. But it wasn't until I started experimenting on Instagram that I really started to see traction. In one year, I have grown my following from under 600 to 20,000 followers, tripled my email list in under six months and converted my followers to a profitable tribe...all through Instagram. I'm here to show you that with simple, dedicated strategies, you can make instagram work for you.

By day I am the Senior Manager of Social Media Marketing at National Public Radio (NPR) and by night I am the Creator and Host of the Side Hustle Pro podcast.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!